Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
39 topics found for
“applied behavioral science”
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Social Theory
The study of social relationships, structures, and processes.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.