Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
The way information is presented to users, which can significantly influence their decisions and perceptions.
The study of dynamic systems that are highly sensitive to initial conditions, leading to unpredictable behavior.
The tendency for people to value products more highly if they have put effort into assembling them.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
The tendency to overestimate the duration or intensity of the emotional impact of future events.
A research method that involves forming a theory based on data systematically gathered and analyzed.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.