CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
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Nielsen’s Heuristics
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
MVC
Model-View-Controller (MVC) is an architectural pattern that separates an application into three main logical components: the Model (data), the View (user interface), and the Controller (processes that handle input).
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
BRE
Business Rules Engine (BRE) is a software system that executes one or more business rules in a runtime production environment.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Black Box Testing
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output.