A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design. Essential for creating designs that are deeply informed by user contexts and behaviors.
The use of algorithms to generate new data samples that resemble a training dataset, often used in AI for creating realistic outputs. Important for developing creative and innovative solutions in digital product design, such as content generation and simulation.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes. Important for distinguishing between metrics that drive real business value and those that do not.
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision. Important for tailoring marketing and sales efforts to convert leads into customers.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market. Important for creating a unique value proposition and gaining a competitive edge.
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively. Important for creating cohesive and meaningful visual systems.
Observe, Orient, Decide, and Act (OODA) is a decision-making framework often used in strategic planning and rapid response situations. Crucial for agile decision-making and strategic planning in dynamic environments.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites. Crucial for understanding and optimizing website traffic and marketing strategies.
A network of real-world entities and their interrelations, organized in a graph structure, used to improve data integration and retrieval. Crucial for enhancing data connectivity and providing deeper insights.
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes. Essential for optimizing decision-making and implementing effective strategies.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects. Important for ensuring that assessments and content accurately reflect the intended subject matter.
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals. Crucial for exploring innovative and optimized design solutions.
Enterprise Resource Planning (ERP) are integrated software systems that manage business processes across various departments, such as finance, HR, and supply chain. Essential for improving operational efficiency and providing a unified view of business operations.
ModelOps (Model Operations) is a set of practices for deploying, monitoring, and maintaining machine learning models in production environments. Crucial for ensuring the reliability, scalability, and performance of AI systems throughout their lifecycle, bridging the gap between model development and operational implementation.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements. Essential for iterating quickly and efficiently to create products that better meet user needs and market demands.
The study of cultural norms, values, and practices and their influence on human behavior. Useful for designing products that are culturally sensitive and relevant.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design. Crucial for creating engaging and memorable user experiences and effectively conveying messages.
The use of icons or graphical symbols to represent objects, actions, or concepts, enhancing usability and visual communication. Crucial for creating intuitive and accessible user interfaces.
Providing clear, concise, and relevant navigation options to help users find what they need quickly. Crucial for improving user experience and efficiency in digital products.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey. Crucial for delivering personalized experiences and improving customer satisfaction.
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge. Important for creating clear and consistent data models, improving communication, and enhancing the efficiency of information retrieval and management.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes. Essential for identifying relationships, patterns, and outliers in datasets used in digital product design and analysis.
The level of sophistication and integration of design practices within an organization's processes and culture. Essential for assessing and improving the effectiveness of design in driving business value and innovation.
Total Quality Management (TQM) is a comprehensive management approach focused on continuous improvement in all aspects of an organization. Essential for ensuring high-quality products and services and achieving customer satisfaction.
The process of integrating knowledge into computer systems to solve complex problems, often used in AI development. Important for developing intelligent systems that can perform complex tasks and support decision-making in digital products.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven. Crucial for ensuring that content is engaging, relevant, and effective.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors. Important for identifying and eliminating unnecessary obstacles that hinder user experiences.
The study of how people interact with their environment and products, aiming to improve comfort, efficiency, and safety. Crucial for designing user-friendly and safe products and workspaces.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems. Critical for ensuring the product will be desirable and valuable to the users, which is essential for its success.
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process. Important for visualizing and communicating design concepts and user journeys.
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa. Crucial for balancing versatility and ease of use in design.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service. Crucial for identifying friction points and improving user experience in digital products.
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side. Important for designing layouts that align with natural reading behaviors, improving content engagement and usability.
The area within which a user can interact with an element, designed to be large enough for easy tapping. Essential for creating accessible and user-friendly touch interfaces.
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle. Important for understanding user perception and designing stable visual experiences.
A Service Level Agreement (SLA) is a formal contract between a service provider and a customer that defines the level of service expected. Essential for setting clear expectations and responsibilities, ensuring quality and reliability.
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy. Important for developing strategies that can open up new markets and create significant competitive advantages.
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings. Crucial for ensuring websites are optimized for mobile users and perform well in search rankings.
The mathematical study of waiting lines or queues. Useful for optimizing user flow and reducing wait times in user interfaces.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement. This metric is important for assessing the effectiveness of digital marketing campaigns and user engagement.
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals. Essential for planning and prioritizing product features and ensuring alignment with user needs.
A method for organizing information based on five categories: category, time, location, alphabet, and continuum. Useful for creating clear and effective information architectures.
The tendency for people to pay more attention to items placed in the center of a visual field. Crucial for designing layouts that maximize visibility and impact of key elements.
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses. Important for understanding the difficulties of scaling and designing systems that address these challenges.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation. Important for fostering creativity and innovation in the design process.
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service. Crucial for generating leads and building brand awareness.
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives. Crucial for balancing resources, maximizing ROI, and aligning products with business goals.
The ability of an object to stand out and attract attention within its environment. Important for designing elements that need to be easily noticed by users.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability. Crucial for enhancing the quality and efficiency of digital product development processes.
The study of the interplay between individuals and their surroundings, including built environments and natural settings. Essential for designing spaces that enhance well-being and productivity.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments. Essential for making data-driven decisions and validating hypotheses with statistical evidence.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. Crucial for guiding user behavior and increasing engagement or conversions on digital platforms.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards. Important for understanding and designing around user decision-making and reward structures.
Ontology is a comprehensive model that includes entities, their attributes, and the complex relationships between them, while taxonomy is a hierarchical classification system that organizes entities into parent-child relationships. Essential for understanding the depth and scope of data organization, helping to choose the appropriate structure for information management and retrieval.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes. Essential for ensuring the accuracy and reliability of research and data collection.
The ability of a system, product, or process to handle increased loads or expand without compromising performance or efficiency. Essential for ensuring that products and systems can grow and adapt to increasing demands.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability. Crucial for ensuring comprehensive and balanced product decisions.