Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
31 topics found for
“attention capture”
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.