ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
31 topics found for
“attention capture”
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.