Open Rate
The percentage of email recipients who open a given email.
31 topics found for
“attention capture”
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.