Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
54 topics found for
“attention focus”
Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.