Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
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“attention focus”
Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Accessibility
The design of products, devices, services, or environments for people with disabilities or specific needs.
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.