Mindshare
The level of awareness or popularity a product or brand has among consumers.
The level of awareness or popularity a product or brand has among consumers.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
The design of products, devices, services, or environments for people with disabilities or specific needs.
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
The ease with which visual information can be processed and understood by the viewer.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.