Film Theory
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
30 topics found for
“audience analysis”
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.