Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
86 topics found for
“audience engagement”
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Multi-Modal Interfaces
Interfaces that use multiple forms of interaction, such as visual, auditory, and tactile, to enhance user experience and accessibility.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Infographic
A visual representation of information or data designed to make complex information easily understandable at a glance.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.