CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
86 topics found for
“audience engagement”
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.