Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A prioritization method that assigns different weights to criteria based on their importance, helping to make informed decisions and prioritize tasks effectively.