Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.