Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
A consensus-building technique where participants show their level of agreement or support by raising zero to five fingers.
A form of regression analysis where the relationship between the independent variable and the dependent variable is modeled as an nth degree polynomial.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.