Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
70 topics found for
“behavior assessment”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Turing Test
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
Product Metrics
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.