Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
70 topics found for
“behavior assessment”
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Planning Fallacy
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
User Testing
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.