Customer Attrition
The loss of customers over a specific period, also known as customer churn.
70 topics found for
“behavior assessment”
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Open Rate
The percentage of email recipients who open a given email.
Lead Conversion Rate
The percentage of leads that convert into customers.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.