Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.