Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.