Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
The discrepancy between what people intend to do and what they actually do.
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
The study of how psychological influences affect financial behaviors and decision-making.