Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
A schedule of reinforcement where a desired behavior is reinforced every time it occurs, promoting quick learning and behavior maintenance.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
The evaluation of products based on their ability to influence and shape user behavior.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
The discrepancy between what people intend to do and what they actually do.
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.