Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
437 topics found for
“behavior understanding”
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Complexity Theory
The study of complex systems and how interactions within these systems give rise to collective behaviors.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.