Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
437 topics found for
“behavior understanding”
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Social Theory
The study of social relationships, structures, and processes.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Color Psychology
The study of how colors affect perceptions and behaviors.
Social Foraging
The behavior of seeking information or resources based on social interactions and cues.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.