Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A research method that involves repeated observations of the same variables over a period of time.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
The path or sequence of actions users follow based on information scent to find their desired information.