Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
437 topics found for
“behavior understanding”
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Risk-as-Feelings Theory
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.