Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
437 topics found for
“behavior understanding”
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Google Effect
The tendency to forget information that can be easily found online, also known as digital amnesia.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.