Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
437 topics found for
“behavior understanding”
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.