Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A technique used to prime an audience before delivering a persuasive message.