Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
A test proposed by Alan Turing to determine if a machine's behavior is indistinguishable from that of a human.
A psychological principle where people are more likely to be influenced by those they like.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.