Standard Deviation
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.