Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
437 topics found for
“behavior understanding”
Phenomenology
The study of structures of consciousness as experienced from the first-person point of view.
Groupshift
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Environmental Psychology
The study of the interplay between individuals and their surroundings, including built environments and natural settings.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.