Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A design principle that involves using relative size to indicate the importance of elements, creating visual hierarchy and focus.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
The emotional attachment an employee feels toward their organization, which influences their desire to stay.