Mindshare
The level of awareness or popularity a product or brand has among consumers.
437 topics found for
“behavior understanding”
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
Survivorship Bias
A cognitive bias that occurs when conclusions are drawn from a non-representative sample, focusing only on successful cases and ignoring failures.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Jakob’s Law
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know.
Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance.
Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.