Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
437 topics found for
“behavior understanding”
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Fallacy of Composition
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.