Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
A psychological phenomenon where people do something primarily because others are doing it.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".