Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
437 topics found for
“behavior understanding”
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Automaticity
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.