SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
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SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Information Hierarchy
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.