RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
156 topics found for
“behavioral analysis”
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
Disinhibition
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
Ego States
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
Digital Phenotyping
The use of data from digital devices to measure and understand individual behavior and health patterns.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.