Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
156 topics found for
“behavioral analysis”
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
Complexity Theory
The study of complex systems and how interactions within these systems give rise to collective behaviors.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.