Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
94 topics found for
“behavioral changes”
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.