Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
94 topics found for
“behavioral changes”
Flexibility-Usability Tradeoff
A principle stating that as the flexibility of a system increases, its usability often decreases, and vice versa.
Fitts’s Law
A predictive model of human movement that describes the time required to move to a target area, used to design user interfaces that enhance usability.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Voice Search Optimization
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.