EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
94 topics found for
“behavioral changes”
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Product Disruptor
A product that significantly changes the market or industry by introducing innovative features or a new business model.