Behavioral Insights Team
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
An organization that applies behavioral science to policy and practice to improve public services and outcomes.
The design of interactive digital products, environments, systems, and services.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.