Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
The study of complex systems and how interactions within these systems give rise to collective behaviors.
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.