Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
A method of categorizing information in more than one way to enhance findability and user experience.
Product Development is the process of bringing a new product to market or improving an existing one.
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.