Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
244 topics found for
“behavioral influence”
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Regret Aversion
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.