Social Theory
The study of social relationships, structures, and processes.
283 topics found for
“behavioral insights”
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Social Foraging
The behavior of seeking information or resources based on social interactions and cues.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.