Hot Hand Fallacy
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts.
283 topics found for
“behavioral insights”
Longitudinal Study
A research method that involves repeated observations of the same variables over a period of time.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.