Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
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“behavioral insights”
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Illusion of Control
The tendency for people to overestimate their ability to control events.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.